Alternative station, KEDJ, transforms yet again– this time, to X– X103.9. The change was complete with a whole new website and logo.

It is KEDJ’s second major change in less than a year. Back in July of 2009, KEDJ took the time to campaign for listener survey participation on how to make the station better. There was a bit of a stunt on-air. When they returned, the longtime, well-known name for the station as “The Edge” was dropped for “FM 103-9″ and a major programming tweak.

Today, “FM 103-9″ was dropped for “X103-9″– the X, representing Generation X as their target.

KEDJ hires Jaime Cooley (former MD/nights of Alternative KNRK/Portland) to join Gadger in mornings. Cooley had been at KNRK for 13 years before getting fired in a round of Entercom budget cuts over a year ago. The music-focused morning show with Jaime Cooley and Gadger will debut November 2.

Her page at KNRK can still be found here.

Tim Virgin, who took over PD duties of KEDJ since June, exits for Chicago’s Emmis alternative WKQX (Q101) as MD/PM drive.